For hotels and restaurants, technology is key to creating a seamless guest experience. Here are our top trends to ensure your digital transition is smooth and effective.
Contactless experiences
Creating an exceptional guest experience goes beyond contactless payments. Research shows that 70% of millennials prefer contactless service, and 79% of diners expect to use technology for ordering at restaurants.
Contactless meal ordering, booking tables, checking in, and even logging in to Wi-Fi with a QR code all contribute to a seamless experience.
360-Degree virtual tours
A 360-degree virtual tour lets guests explore a hotel or restaurant before they book. This trend is popular because it gives guests a real insight into what to expect, making them feel comfortable and confident in their choice.
Cybersecurity
As digital experiences become standard, protecting sensitive data is crucial. Guests need to trust that their data is safe with you. Implement strong cybersecurity measures, including firewalls, updated antivirus software, and even facial recognition technology. Ensuring robust security not only protects your guests but also strengthens your reputation.
Filip Helssen, CEO, Coriotech, shares, “Wi-Fi can be more important to guests than hot water. A good firewall is essential; it is the backbone of your cybersecurity”
Translation tech
In tourist hotspots, clear communication is vital. Translation services like Google Translate and DeepL can be embedded in guest services, ensuring guests from all over the world have a great experience. This technology is essential for excellent customer service.
Data benefits your organisation
Introducing new tech brings huge benefits. Every payment and meal order processed via QR codes collects valuable data.
This data helps rationalise workflows, improve sustainability, track stock levels, reduce human error, plan staff rotas, and automate stock reordering. Data-driven insights streamline operations and create a truly customer-centric environment.
Enhancing the guest experience
By using technology, your team can focus more on meeting your guest’s needs and enhancing their overall experience.
With streamlined operations and efficient service, your staff can provide a more personalised and attentive service, ensuring guests feel valued and satisfied.
We’re here to help.
Want to stay ahead of the latest trends and enhance your guest experience with cutting-edge technology? Get in touch with us at hello_UK@avendara.com.
Sources: Intelity: The AH&LA 2024 State of the Industry Report. 1 & 2* https://intelity.com/blog/5-reasons-contactless-technology-is-the-future-of-hospitality/. 3*The American Hotel & Lodging Association 2024 State of the Industry Report
